Select Your Range:      
Bridal Heavy Formal Mehndi Casual Party Formal Semi Formal Stylish Outfits Size Guide

A whole bag of tricks
As a number of designers continue to make great strides in the fashion spectacle, some budding entrepreneurs are making their way to the fore gradually, taking one step at a time. One such example is Mahin Hussain, an accessories designer who recently launched an E-store in an attempt to spread her wings on to a wider clientele. Speaking to The Express Tribune, Hussain spilled the beans on her store’s offerings, and two forthcoming collections for 2016.

Hussain first kicked off her career back in 2008 when she launched her debut bags collection. And once she had gained popularity as an established bag designer, she opted to launch an online store, albeit seven years later. Of her inspiration behind this step, she said, “I have a presence on social media forums such as Facebook and Instagram where I have a better fan following and viewership. So I thought going ahead with an E-store would be the perfect choice.”

In addition to this, Hussain launched an E-store because she believes her label works differently than other designer brands in the market. “These are not generic bags; instead, they are individual statement pieces,” explained Hussain. “They cater to a niche market and are meant for women who have a strong desire to carry them.”

The designer previously stocked her offerings at multi-brand stores around Karachi such as Ensemble and Fashion Pakistan Lounge (FPL). But after noticing that customers usually visit these stores to buy clothes and not accessories, she decided to change gears. “Most of my clients personally visit my studio, but for the last one year we had been contemplating an online store for our international customers,” shared Hussain.

Her leading marketing strategy is to market the merchandise through online shopping although the studio is located in Karachi, on Khyaban-e-Janbaz.

Handiwork on display: Support local crafters at The Crafter’s Expo 2015

Shedding light on her 2016 ventures, Hussain revealed she will be participating at Fashion Pakistan Week (FPW) this April and unveiling a whole new collection in March in light of Pakistan Resolution Day. “I will be bringing forward a very patriotic feel and nationalistic spirit through this collection,” she said.

FPW will be Hussain’s first foray onto the ramp after two whole years. Expressing excitement about the fashion show, she stated, “Here, you will see bags and scarves alongside other accessories, which if worn, make one look edgy. It will be something completely different: simple to put on and cool to look at.”

Divulging details about her inspiration behind the Spring/Summer FPW collection, Hussain mentions it was purely personal. “There’s no inspiration as such. It’s entirely local and a very personal inspiration, holding some solid historical significance. But you will be re-living the era of 1980’s, once again.”

Updated: 2/2/2016  


More Blogs
  • Trend spotting: Four wardrobe must-haves this season
  • Pick The Best Nail Polish Color this Summer
  • 6 gross beauty habits you’ve got to lose
  • Muslim designer showcases strapless gowns to combat fashion racism
  • Fashion fervour on the rise
  • How to Wear Heels without Damaging Your Feet
  • Dressmakers bring touch of old Afghanistan to Pakistan
  • Tips To Remove Eye Makeup Properly
  • Men’s wear: Dressing down, looking sharp
  • Accessories to add a fun touch to your look
  • Know the Trend, Match your Style
  • Covering up en vogue
  • Pakistani Farshi Pajama: Popular Muslim Attire
  • For the fashion-savvy kid
  • [S]carving trends through time
  • Socially Accepted Sweat Pants?


Most Popular
Lehenga in Red & Green Combination
White Lehenga Dabka Embroidery.It is a beautiful heavy embroided green shirt wi ...
Awesome Mehndi Outfits
White and green dress for mehndi function ...Pakistani wedding would be incompl ...
Yellow Mehndi Dress
Dulhans Mehndi dress in Pakistan is usually in yellow colour ,yellow pure chiff ...
Gorgeous Yellow Mehndi Dress
Beautiful Pale Yellow with Pink jamawar border in pure chiffon.Every brides sel ...



  Most Commented


Featured Dresses
Yellow Lehanga Dress
Chiffon yellow long kameez with full golden kora dabka work , Dupatta is in green with banarsi patti
White Embroidery Dress
White chiffon kameez richly embellished with resham jaal work and dull gold work on neckline..There is a beige dress of chiffon with pink full floral embroidery along with ... Breath taking white dress adorned with the beautiful multi color embroidery
Teal Color Frock
The inner layer collected makes the most innovative piece. ... This elegant teal maxi dress style features shades gathered empire with white inner ...Having exclusive embroidery work
Sand Chiffon Dress
Colored sand chiffon dress : embellished with embroidery , thread , gotta work and zari have been used for making the dress..